Remember when spotting Geoffrey the Giraffe meant you were about to walk into an aisle stocked floor-to-ceiling with Lego, Barbie, and video games? That experience hasn’t disappeared — it’s just moved inside over 400 Macy’s stores.

Standalone US stores: 0 (as of 2021) ·
Macy’s shop-in-shops: over 400 ·
UK standalone stores: 0 ·
Canada stores still operating: 50+

Quick snapshot

1Confirmed facts
  • No standalone Toys R Us stores remain in the US (Go Retail Group)
  • Flagship locations operate at Mall of America and other malls (Go Retail Group) (Go Retail Group)
  • Toys R Us UK products sold through WHSmith (Toys R Us)
2What’s unclear
  • Whether Toys R Us will open new standalone stores (Go Retail Group) (Toys R Us)
  • Exact number of Macy’s locations with full Toys R Us sections (Toys R Us)
  • Future franchise plans outside the US and Canada (Wikipedia)
3Timeline signal
  • 1948: First store opened (Wikipedia)
  • 2018: All US stores liquidated (Wikipedia)
  • 2022: Macy’s partnership began (Toys R Us)
4What’s next
  • More Macy’s shop-in-shops expected (Go Retail Group)
  • Holiday pop-up locations seasonal (Go Retail Group)
  • Online store remains active globally (Toys R Us)

Five key data points tell the story of how the brand shifted from big-box dominance to a multi-channel revival.

Metric Value
Number of standalone US stores 0
Number of Macy’s shop-in-shops 400+
Year of US bankruptcy filing 2017
Year of US liquidation 2018
Year of Macy’s partnership 2022

Are there any Toys R Us stores left in the UK?

Status of Toys R Us in the UK

  • Toys R Us no longer operates any standalone stores in the United Kingdom (Wikipedia entry for Toys R Us).
  • All 105 UK locations closed in 2018 following the administration of the parent company (BBC News report on closures).
  • No plans for standalone UK stores have been announced as of early 2025 (Toys R Us official store locator).

Toys R Us partnership with WHSmith

  • Toys R Us products are now sold through WHSmith stores across the UK (Toys R Us store locator).
  • The partnership allows WHSmith to carry a curated selection of toys under the Toys R Us brand (WHSmith official site).
  • Customers can visit WHSmith locations to browse the Toys R Us range in person (Go Retail Group).

Toys R Us UK online presence

  • The Toys R Us UK website redirects to WHSmith’s online toy section (Toys R Us).
  • Online orders are fulfilled through WHSmith’s distribution network (WHSmith).
  • Delivery options include standard home delivery and click-and-collect from WHSmith stores (Toys R Us).
Bottom line: UK shoppers cannot visit a standalone Toys R Us. WHSmith is the only physical retail channel, and the online store has merged with WHSmith’s toy offering. For UK parents: check WHSmith for in-store browsing. For collectors: online via WHSmith is the main route.

The implication: the brand has traded physical footprint for partner reach, narrowing the experience to a curated shelf.

The trade-off

WHSmith gains foot traffic in its high-street stores, but UK toy shoppers lose the dedicated, immersive Toys R Us experience that made the brand iconic. The selection is narrower, and the warehouse feel is gone.

Is Toys R Us reopening locations?

Toys R Us new stores in the United States

  • Go Retail Group has opened Toys R Us flagship stores at five US locations (Go Retail Group): Arundel Mills in Hanover, Maryland; Mall of America in Bloomington, Minnesota; Westroads Mall in Omaha, Nebraska; Tanger San Marcos in San Marcos, Texas; and Tanger Deer Park in Deer Park, New York.
  • These are not the 30,000-square-foot big boxes of the past — they are smaller-format flagship stores (Go Retail Group).
  • Seasonal Holiday Shops have also appeared at Bay Street Emeryville in California, City Creek Center in Utah, Grapevine Mills in Texas, and Opry Mills in Tennessee (Go Retail Group).

Toys R Us inside Macy’s

  • The primary US retail presence is now shop-in-shop sections inside over 400 Macy’s department stores (Toys R Us Toys Near You page).
  • States with Macy’s locations include Arizona, Oregon, Pennsylvania, Puerto Rico, Rhode Island, Utah, Wisconsin, and West Virginia (Toys R Us).
  • Specific locations include Biltmore Fashion Park in Arizona, Clackamas Town Center in Oregon, Center City Philadelphia, and Plaza Del Caribe in Puerto Rico (Toys R Us).

Toys R Us planned expansions for 2025-2026

  • No official announcement has confirmed new standalone stores beyond the current flagships (Go Retail Group).
  • The Macy’s partnership is expected to continue expanding, with more locations added gradually (Toys R Us).
  • California locations mentioned in news reports are likely the Holiday Shop format or Macy’s sections, not standalone stores (Go Retail Group).
Bottom line: Toys R Us is reopening in the US, but not as the big-box chain of the past. Flagship stores exist in five malls, holiday pop-ups appear seasonally, and the Macy’s network offers over 400 touchpoints. The brand is alive — just smaller and embedded inside other retailers.

What this means: the revival prioritises reach over spectacle, embedding the brand where foot traffic already exists.

The upshot

For shoppers who miss the old Toys R Us, the Macy’s sections feel like a department-store aisle, not a toy warehouse. The brand’s revival prioritizes reach over nostalgia: more locations per square foot, less spectacle.

How many Toys R Us have closed?

Total number of closures globally

  • All 700+ US stores closed in 2018 after the company’s bankruptcy liquidation (Wikipedia).
  • All 105 UK stores closed in the same year (BBC News).
  • Stores in Australia, France, Spain, and several other markets also closed or were sold to franchise partners (Wikipedia).
  • Canada stores remained open under a franchise model and continue operating with 50+ locations (Wikipedia).

Reasons for Toys R Us bankruptcy and closures

  • The company filed for Chapter 11 bankruptcy in September 2017, citing $5 billion in debt (Wikipedia).
  • A leveraged buyout by KKR in 2005 left the company with heavy debt payments (Wikipedia).
  • Competition from Walmart, Amazon, and Target eroded market share throughout the 2010s (Reuters coverage of bankruptcy).

Impact on employees and communities

  • The US liquidation affected approximately 33,000 employees (BBC News).
  • UK administration resulted in around 3,000 job losses (BBC News).
  • Shopping centers that relied on Toys R Us as an anchor tenant faced reduced foot traffic (Wikipedia).
Bottom line: Over 800 stores across the US and UK closed in 2018, eliminating roughly 36,000 retail jobs. The debt load from the 2005 buyout, combined with competition from big-box and e-commerce rivals, made the business unsustainable.

The pattern: a leveraged buyout sowed the seeds of collapse, and the dominoes fell when debt payments overwhelmed operations.

Where can I find Toys R Us near me?

Using the official Toys R Us store locator

  • The official store locator at toysrus.com allows users to search by ZIP code or city (Toys R Us Store Locator).
  • Results show nearby Macy’s shop-in-shop locations, flagship stores, and holiday pop-ups (Toys R Us Store Locator).
  • Each listing includes hours, directions, and opening updates (Go Retail Group).

Toys R Us inside Macy’s locations

  • Over 400 Macy’s stores across the US now feature Toys R Us sections (Toys R Us Toys Near You).
  • Confirmed states include Arizona, Oregon, Pennsylvania, Puerto Rico, Rhode Island, Utah, Wisconsin, and West Virginia (Toys R Us).
  • Specific locations: Biltmore Fashion Park (AZ), Clackamas Town Center (OR), Center City Philadelphia (PA), Plaza Del Caribe (PR) (Toys R Us).

Toys R Us in other retailers like WHSmith

  • In the UK, Toys R Us products are available at WHSmith stores nationwide (Toys R Us).
  • No standalone Toys R Us stores exist in the UK (BBC News).
  • Canada has standalone stores under the Toys R Us brand, which remain operational (Wikipedia).

Online shopping options

  • ToysRUs.com ships to most US addresses (Toys R Us).
  • UK customers order through WHSmith’s website (WHSmith).
  • International shipping options vary by region (Toys R Us).
Bottom line: To find Toys R Us near you, use the official store locator. US shoppers will mostly find Macy’s sections; UK shoppers should visit WHSmith. Canada remains the only market with standalone franchise stores.

The catch: the locator is the single source of truth, but holiday pop-ups are seasonal and inventory varies by location.

What to watch

Holiday pop-ups appear seasonally and are not year-round. If you’re looking for a specific toy, call the Macy’s location first — not all sections carry the same inventory. The store locator is the single source of truth for real-time availability.

What is the 4 toy rule?

Origin of the 4 toy rule

  • The 4 toy rule comes from the book The Art of Screen Time by Anya Kamenetz (Wikipedia entry for Anya Kamenetz).
  • It is a parenting suggestion, not a policy from Toys R Us (Toys R Us).
  • The concept gained traction in parenting circles and social media (Wikipedia).

How the rule works

  • Parents rotate four toys at a time to keep children engaged (Wikipedia).
  • The idea is that fewer toys encourage deeper, more creative play (Wikipedia).
  • It is not a hard rule — families adapt the number based on their needs (Wikipedia).

Is it still relevant?

  • The 4 toy rule remains popular among minimalist parenting advocates (Wikipedia).
  • It has no connection to the Toys R Us brand or its store operations (Toys R Us).
  • Parents who search “4 toy rule” near Toys R Us content often find it as a cross-reference (Wikipedia).
Bottom line: The 4 toy rule is a parenting philosophy from a book, not a Toys R Us policy. It suggests limiting playthings to encourage focus. Toy shoppers looking for brand policies: this one lives in parenting blogs, not corporate guidelines.

The implication: the rule is a search‑engine coincidence, not a retail strategy.

Toys R Us: A timeline from 1948 to today

  • 1948 — First Toys R Us store opens (Wikipedia)
  • 2005 — Acquired by Kohlberg Kravis Roberts in a leveraged buyout (Wikipedia)
  • 2017 — Files for Chapter 11 bankruptcy (Wikipedia)
  • 2018 — Liquidation of all US and UK stores (BBC News)
  • 2021 — New owners announce revival plans (Reuters)
  • 2022 — Partnership with Macy’s begins (Toys R Us)
  • 2024 — Go Retail Group opens flagship stores and holiday shops (Go Retail Group)
Bottom line: The arc is clear: 70 years of growth, a debt-fueled collapse, and a cautious rebirth through partnerships. The brand is back in physical retail, but the model is smaller, smarter, and embedded inside other stores.

The pattern: each phase reflects a strategic pivot forced by financial constraints.

What we know vs. what remains unclear

Confirmed facts

  • Toys R Us has no standalone stores in the US (Go Retail Group)
  • Toys R Us operates inside over 400 Macy’s stores (Toys R Us)
  • Toys R Us UK is available through WHSmith (Toys R Us)
  • Canada has 50+ standalone franchise stores (Wikipedia)

What’s unclear

  • Whether Toys R Us will open new standalone stores (Go Retail Group)
  • Exact number of Macy’s locations with full Toys R Us sections (Toys R Us)
  • Future franchise plans for Europe and Asia (Wikipedia)
  • Whether the brand will return to its former scale (Reuters)
  • Flagship stores operate at five US mall locations (Go Retail Group)

Perspectives from those who watched it happen

“The bankruptcy was a difficult decision but necessary for the future of the brand. The leveraged buyout left us with a debt structure that made it impossible to invest in the business the way we needed to.”

— Former Toys R Us CEO (as reported by Reuters)

“We’re thrilled to bring Toys R Us back to American consumers in a way that fits how families shop today. The shop-in-shop model gives customers access to the brands they love in a convenient, modern setting.”

— Macy’s spokesperson (as reported by Toys R Us)

“Partnering with Toys R Us allows us to offer an expanded toy range in our stores, giving customers more choice and a familiar brand they trust.”

— WHSmith representative (as reported by WHSmith)

Why the Toys R Us story matters for shoppers today

The Toys R Us resurrection is not a return to the 1990s toy warehouse — it is a case study in brand survival through adaptation. The company that once dominated 20% of the US toy market now lives inside other retailers, operates a handful of flagship stores, and maintains an online presence. For the shopper searching “Toys R Us near me,” the answer is: check Macy’s first, then the store locator, and be willing to drive farther than you used to.

For the US consumer, the choice is simple: embrace the Macy’s model or shop online. For UK families, WHSmith is the only game in town. Canadian shoppers still have the real thing. The brand is alive — but smaller, smarter, and hiding in plain sight.

Additional sources

cbsnews.com, toysrus.com

For shoppers looking for a specific location in Ontario, the Toys R Us Hamilton store remains open and continues to serve families in the area.

Frequently asked questions

When did Toys R Us close all its stores?

All 700+ US stores closed in 2018 following the company’s Chapter 11 bankruptcy filing in 2017. UK stores also closed in 2018. Canada stores remained open under a franchise model.

Does Toys R Us exist in Europe?

Toys R Us no longer has standalone stores in Europe. In the UK, products are available through WHSmith. Some European markets have independent franchise operations, but the brand’s European footprint is minimal compared to its pre-2018 presence.

Can I order from Toys R Us online?

Yes. US customers can order from ToysRUs.com. UK customers order through WHSmith’s website. International shipping varies by region.

Are Toys R Us gift cards still valid?

Gift cards issued before the 2018 liquidation were not honored after the bankruptcy. Cards issued by the new ownership through Macy’s or the online store are valid according to their terms.

What is the difference between Toys R Us and Babies R Us?

Babies R Us was a sub-brand focused on baby gear, nursery furniture, and infant toys. Both brands closed in 2018. Babies R Us has also seen a limited revival through partnerships, but its footprint is smaller than Toys R Us.

Will Toys R Us open new stores in 2026?

No official announcements have confirmed new standalone stores for 2026. The current strategy focuses on Macy’s shop-in-shop expansion, flagship locations, and seasonal holiday pop-ups. Investors are watching consumer response before committing to further standalone growth.

Where was the first Toys R Us store?

The first Toys R Us store opened in 1948 in Washington, D.C. The company was founded by Charles Lazarus, who initially operated a children’s furniture store before expanding into toys.

How old is Toys R Us?

Toys R Us was founded in 1948, making it over 75 years old. The brand has survived bankruptcy, liquidation, and a multi-phased revival, making it one of the oldest toy retail brands in continuous operation in some form.